Scan your Coca-Cola cup. Start the AR game.
The movie hasn’t started yet.

Now You See Me Gif

For Lionsgate activated by The Coca-Cola Company

Now You See Me #3

UX Lead for an Augmented Reality Mobile Experience

As a UX lead, I led the design of an AR game built for the theatrical release of Now You see Me 3 by Lionsgate. The experience invites moviegoers to scan a QR code on their Coca Cola cup, launching a short AR challenge that they can play on any surface while waiting for the film to start.

November 2025

UX — AR

Game Experience gif

Project Details

Product

Augmented Reality Game 

Duration

2 months

Role

UX Design Lead

Tools

Figma

Industry

Entertainment

What I did

Concept Ideation
User flows
Wireframing
AR Hand gestures testings

Creative Team

Anchal Malhotra - UX Designer
Hernán Osorio - Creative Director
Alejandra Martínez - UI Designer

Led UX Design at Subvrsive, working with designers, tech leads, product managers, and creative art directors.

UX UI LEAD & VISUAL ARTIST

Let’s work together

I specialize in creating bold, thoughtful digital experiences.
Let’s connect and bring your next vision to life.

LET'S TALK